A brand identity is much more than a logo. The logo is the brand's signature; the identity is the system that decides on what paper, in what ink and in what tone that signature is written.
We build the whole thing — positioning, tone of voice, typographic system, colour architecture — and deliver it as a guideline people can actually use.
Why a logo alone is not enough
If all you have is a logo file, trouble starts at the first business card: which typeface, how small can the logo go, how does it work on dark, how much clear space does it need?
If those answers are not written down, every designer invents their own, and within a few years the brand has scattered into pieces that no longer resemble each other.
The logo system
Instead of a single logo we build a system: horizontal and vertical lockups, symbol-only, single-colour and dark-background versions, minimum size and clear space.
We also show what not to do — stretching, adding shadows, recolouring — with examples, because those are the mistakes that actually happen.
The guideline
Logo usage, colour palette with screen and print equivalents, typographic hierarchy, photographic language, iconography and example applications.
The goal is that a designer who has never worked with you can still produce on-brand work from the document alone.
How the process runs
- DiscoveryBrand, competitors, audience and positioning.
- StrategyWhat the brand says, and in what tone, written down.
- Logo designSeveral directions; the chosen one becomes a system.
- Identity systemColour, typography, icons and photographic language.
- ApplicationsStationery, packaging, social and signage examples.
- GuidelineAll rules in one document, with source files.
Frequently asked questions
How long does an identity project take?
Three to eight weeks depending on scope. Skipping the strategy phase shortens it but weakens how long the result lasts.
We have a logo — can you do just the guideline?
Yes. We review the existing logo, complete any missing technical versions and write the rules.
Do you handle trademark registration?
Registration is a legal process handled by trademark attorneys. We run a similarity pre-check during design and prepare the files needed for filing.
Let us talk about your project
Tell us what you want to make and we will map out the approach, timeline and budget frame together. To write directly: info@dframe.com.tr