On Meta, results are driven less by budget size than by creative strength and correct targeting. The same money can return three times as much business behind the right video.
We build, test and optimise your Instagram and Facebook campaigns — and we shoot the video that runs in them, which removes the most expensive gap in most ad operations.
Ad budget is an investment, not an expense
A campaign is judged not by what it cost but by what that cost returned. A properly configured account tells you exactly what you pay per message, what a sale costs, and which video works on which audience.
Without that clarity, advertising is unmeasured spending. So the first thing we do is set the measurement layer correctly: pixel, conversion events and, where relevant, catalogue connection.
Targeting does not work without creative
Meta's algorithm has taken over most of the targeting work. What makes the difference today is less who you show it to than what you show.
So every campaign gets genuinely different creatives rather than one video: different openings, lengths and narratives. Changing the colour of the same video is not a test — changing the story is.
The first three seconds decide it here too. Money spent on an ad that gets scrolled past does not come back.
Campaign structure and optimisation
We keep structures simple. Budget spread across dozens of ad sets prevents the algorithm from finishing its learning phase — the most common mistake on small budgets.
Optimisation is not checking the dashboard daily. Early intervention breaks learning. We act on pre-agreed thresholds once enough data exists.
How the process runs
- Account and measurement setupBusiness manager, ad account, pixel and conversion events are checked and completed.
- Objective and audiencesCampaign objective is set; interest, lookalike and retargeting audiences are built.
- Creative productionVideo, image and copy are produced — at least three distinct narratives.
- Launch and testingCampaigns go live; creatives and audiences are compared.
- OptimisationBudget shifts to what works; weak sets are closed.
- ReportingReach, clicks, cost and conversion data in a plain report.
Frequently asked questions
What is the minimum ad budget?
A meaningful test needs a daily budget several times the expected cost of your target action. We share a realistic range for your sector in the first conversation.
Do you spend the budget?
No. It is spent from your own ad account with your own payment method. You see every transaction yourself.
How soon are there results?
The learning phase usually takes a few days to a week. Allow two weeks for a first real assessment and a month before changing direction.
Do you produce the ad videos?
Yes. Creative production is included, without needing a separate production company.
Let us talk about your project
Tell us what you want to make and we will map out the approach, timeline and budget frame together. To write directly: info@dframe.com.tr