Image builds a film's emotion; music seals it. Stock library music does the job but does not make a brand recognisable — because other people use the same track.
We compose original music for film and brands, and handle recording, mixing and mastering in-house.
What a sonic identity is
A sonic identity is the short, consistent audio signature that makes a brand recognisable when heard: an opening motif, a notification sound, an end-of-ad stinger.
Just as visual identity is made of logo, colour and type, sonic identity is made of theme, instrumentation, tempo and phrasing. Once built, it runs across every ad, video and digital product as one family.
Original score versus stock music
Stock libraries are fast and cheap. The downside is that the same track can play under your competitor's video, and licences can expire.
An original score is written to the edit: the hit lands on the cut, the swell ends where the message is spoken. In stock music that alignment is luck; in a score it is designed.
Rights to an original score also belong to you, without limits on time or channel.
The technical process
After composition and arrangement comes recording, then mixing and mastering. Mixing places instruments relative to each other; mastering prepares the piece for where it will be heard.
That last step matters more than it seems: an ad heard on a phone speaker is not mastered the same way as a score played in a cinema.
How the process runs
- BriefTone, tempo and references for the film or brand.
- DemoA short draft; direction is approved here.
- ArrangementInstrumentation and structure.
- RecordingInstruments and vocals as needed.
- MixBalance and effects.
- Master and deliveryFinished for its medium, with alternate lengths.
Frequently asked questions
How long does a score take?
A short jingle takes a few days; a film score one to three weeks after the edit is finished. If the edit changes the music must change, so we do not finalise before picture lock.
Who owns the music?
For original compositions, usage rights are transferred to the brand by contract, with no limits on time or channel.
Do you record voice-over?
Yes, in Turkish and English, including recording and mixing.
Let us talk about your project
Tell us what you want to make and we will map out the approach, timeline and budget frame together. To write directly: info@dframe.com.tr