The most honest way to explain a brand is to film it. D FRAME is a film production team based in Izmir, Turkey, producing commercials, brand films, music videos and documentaries — from the first idea to the final delivered file, handled by one team.
The most expensive part of a production is not the shoot day. It is trying to fix a badly planned shoot day afterwards. That is why the weight of our process sits in preparation.
Which film do you actually need?
A commercial sells. It is short, carries a single message and is tied to a media plan — TV, pre-roll, social. Its length follows the platform, sometimes down to six seconds. Its success is measurable.
A brand film does not sell; it introduces. It explains not what the company does but why. Usually between 90 seconds and three minutes, it stays useful for years on your website, at trade fairs, in investor decks and in hiring.
Music videos and documentaries are led by narrative. Here length follows rhythm, not a template.
Which one you need is decided by where the film will play, not by budget. That is the first question we ask.
Crew and equipment
Rather than a fixed large payroll, we assemble the crew each project needs. Three people are enough for a product shoot; a dialogue-driven commercial needs a director, cinematographer, gaffer, art, sound and an assistant director.
Camera and lens choices follow the same logic. A brand film shot on cinema primes and a fast-paced social ad do not need the same tools. We choose equipment for the look, not for what happens to be in the case.
Editing, colour grading, sound mixing and original score are done in-house, so decisions made on set actually survive into the edit.
An honest frame for time and budget
A small promotional film takes two to three weeks including preparation; a multi-location commercial six to eight. More than half of that passes before a camera is switched on.
Three items drive the budget: number of shoot days, crew size and post-production depth. Spreading a one-day shoot across two days nearly doubles the cost, while giving the script another week costs nothing and changes the result more than anything else.
Our quotes break these three out separately, so you see what costs what instead of a single lump sum.
How the process runs
- Brief and strategyWhere the film will run, who it speaks to and what it must achieve. Vagueness here grows through every later step.
- Script and storyboardIdea becomes text, text becomes frames. Approval happens here, not after the shoot.
- Pre-productionLocation, cast, crew, equipment, permits and a shooting schedule — planned hour by hour, with a backup plan.
- ShootPlanned frames are captured, along with coverage and alternative angles the edit will need.
- Post-productionEdit, colour, sound design, music and graphics. Revision rounds are agreed upfront.
- DeliveryA separate format for every channel: horizontal, vertical, square; with and without subtitles; compressed and archive quality.
Frequently asked questions
How long does a commercial take?
The shoot itself is usually one day. Preparation takes two to four weeks and post-production one to three. A realistic end-to-end range is three to eight weeks.
Do you write the script?
Yes. Script, storyboard and shooting plan are included. If you already have a script we can work from it, though we recommend one revision pass for shootability.
Who owns the footage?
Usage rights are set by contract. Our standard is that the brand receives unlimited use of the delivered film across the agreed channels. Transfer of raw footage is discussed separately.
Do you shoot outside Izmir?
Yes. We are based in Konak, Izmir and shoot across Turkey and abroad when needed. Travel and accommodation appear as a separate line in the quote.
Let us talk about your project
Tell us what you want to make and we will map out the approach, timeline and budget frame together. To write directly: info@dframe.com.tr